How We Made AI Crawlers Discover Our Agency in 45 Days

We talk a lot about AI visibility and Generative Engine Optimization (GEO) at Platinum Media Marketing. But we realized something important: we needed to prove our own methods work. So on December 1, 2025, we implemented our complete AI visibility infrastructure on our own website. Here's exactly what we did and the verifiable results after 45 days.

The Problem: Invisible to AI

Before implementation, asking AI assistants about "digital marketing agencies in Phoenix" or "GEO services" would rarely surface our brand. We were invisible to ChatGPT, Claude, Gemini, and the other AI platforms that millions of people use daily for recommendations.

This wasn't acceptable for an agency that specializes in AI visibility. We needed to eat our own cooking and document the results.

What We Implemented

1. llms.txt and llms-full.txt Files

We created machine-readable files that explain our business to AI crawlers. These files include:

• Company overview and mission
• Complete service catalog with descriptions
• Contact information and business hours
• Links to important pages and resources

2. Schema.org Structured Data

Every page now includes comprehensive structured data markup:

• Organization Schema: Brand identity, logo, social profiles
• ProfessionalService Schema: Service-specific details
• Speakable Schema: Highlights key content for voice assistants
• BreadcrumbList: Clear site structure for navigation

3. AI Crawler Detection System

We built a custom AI Crawler Monitor that detects and logs activity from 20+ known AI/LLM crawlers, including:

• GPTBot (OpenAI)
• ClaudeBot and Anthropic-AI (Anthropic)
• Google-Extended (Gemini)
• PerplexityBot (Perplexity AI)
• Cohere-ai, FacebookBot, and more

4. Pre-Rendered Static Pages

Since AI crawlers don't execute JavaScript, we created static HTML versions of key pages that are served directly to bots. These pages include all the content and structured data that AI systems need to understand our offerings.

5. Business Information API

We deployed API endpoints that provide structured business information in JSON format, making it even easier for AI systems to access accurate data about our services.

The Results: Verified Bot Activity

After 45 days, here's the proof that our AI visibility infrastructure is working:

Our AI Crawler Monitor dashboard showing verified bot activity — January 2026

Our monitoring dashboard shows activity from three major AI platforms:

• Anthropic: Claude's training crawler accessing our service pages
• GPTBot: OpenAI's crawler indexing our content
• ClaudeBot: Anthropic's web crawler for real-time information

This isn't speculation or theory—it's our own logged data from our own infrastructure. The AI platforms are actively crawling and indexing our content, which means we're building the foundation for AI recommendations.

Key Takeaways

What's Next?

We're continuing to expand our AI visibility infrastructure:

• Adding more service-specific pre-rendered pages
• Expanding structured data coverage
• Monitoring which queries surface our brand in AI responses
• A/B testing different content structures for optimal AI comprehension

The race for AI visibility is happening now. Businesses that implement GEO infrastructure today will be the ones AI assistants recommend tomorrow. We've proven it works on our own site—now we're helping our clients do the same.