PRIVACY POLICY

1. Introduction

Platinum Media Marketing LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you interact with our website, platforms, advertising systems, SMS messaging tools, AI voice-agent services, or any other service we provide ("Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use.

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

This includes:

• Name, email address, phone number
• Business information
• Form submissions
• Uploaded files or datasets
• Preferences, inquiries, and communications
• Payment information (processed through secure third-party providers like Stripe)

B. Information Provided by Clients

Clients may provide customer or lead data for marketing and advertising purposes. This may include:

• Names and email addresses
• Hashed emails (SHA-256)
• Phone numbers
• Behavioral or demographic segments
• Advertising audience data

Platinum Media Marketing LLC uses this data only to deliver contracted services.

We do not sell personal data.

C. Information We Collect Automatically

When you visit our website or engage with our campaigns, we automatically collect information through cookies, web beacons, pixels, and similar technologies, including:

Device and Browser Information

• IP address (raw and hashed for privacy)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system and version
• Screen resolution and color depth
• Timezone and language preferences
• Touch capability and platform

Browsing and Engagement Data

• Pages visited and navigation patterns
• Time spent on each page
• Referring URLs (how you found our site)
• Entry and exit pages
• Click patterns and button interactions
• Scroll depth (25%, 50%, 75%, 100% milestones)
• Form interactions (field focus, abandonment, submission)
• Session duration and bounce rate

Location Data

• City and state/region (derived from IP address)
• Country
• We do not collect precise GPS coordinates

D. Cookies and Tracking Technologies

We use various tracking technologies to operate, analyze, and improve our Services:

Essential Cookies (Required)

These cookies are necessary for the website to function:

Analytics Cookies

These cookies help us understand how visitors interact with our website:

Marketing and Advertising Cookies

These cookies are used for targeted advertising and measuring campaign effectiveness:

Third-Party Cookies

We allow third-party services to place cookies on your device for analytics and advertising purposes:

• Google: Analytics and advertising cookies
• Marketing platforms: Retargeting and advertising optimization pixels
• Meta (Facebook): Social media and advertising cookies
• TikTok: Advertising and analytics cookies

How to Disable or Manage Cookies

You can control cookies through:

• Our cookie consent banner: Manage preferences when you first visit or via "Manage Cookie Preferences" in the footer
• Browser settings: Most browsers allow you to block or delete cookies in privacy settings
• Opt-out links: Google Analytics Opt-out
• Network Advertising Initiative: NAI Opt-out

Note: Disabling cookies may affect website functionality and your user experience.

E. Identifier Creation & Storage

We create and store unique identifiers to recognize returning visitors and maintain session continuity:

• Visitor ID: A unique UUID assigned on first visit, stored in a first-party cookie for 1 year
• Session ID: A unique UUID assigned per session, expires after 30 minutes of inactivity
• IP Hash: SHA-256 hash of your IP address for privacy-friendly cross-session matching
• Device Fingerprint: A privacy-friendly hash of device characteristics (not personally identifiable)

These identifiers enable us to provide personalized experiences, prevent fraud, and analyze aggregate website usage patterns.

F. SMS & AI Voice-Agent Data

If you opt in to SMS or AI interactions, we may collect:

• Message content
• Opt-in and opt-out confirmations
• Phone number and carrier information
• AI voice-agent transcripts
• User-provided audio or message responses

All SMS data is stored in compliance with A2P 10DLC and TCPA requirements.

3. How We Use Information

We use collected information for purposes including:

• Delivering marketing consulting and advertising services
• Running paid ad campaigns on Meta, TikTok, Google, and programmatic networks
• Providing Data-as-a-Service (DaaS) products
• Sending SMS communications and updates
• Operating AI voice-agent interactions
• Creating, optimizing, and analyzing advertising audiences
• Retargeting and lookalike modeling
• Billing and invoicing
• Improving website performance and internal processes
• Ensuring compliance with laws, carrier rules, and platform policies

We do not sell personal information.

4. SMS Communications (A2P 10DLC Compliance)

By providing your phone number to the Company, you consent to receive SMS communications from Platinum Media Marketing LLC, including:

• Marketing messages
• Transactional updates
• Appointment or project notifications
• Automated or AI-driven messages

Consent is not a condition of purchase.

We store opt-in status, timestamps, and opt-out logs as required by wireless carriers and federal law.

5. Legal Basis for Processing (For GDPR-Aware Compliance)

Although we primarily serve U.S. businesses, we may process data under the following legal bases:

• Consent (e.g., SMS opt-in, form submissions)
• Legitimate interest (e.g., marketing analysis, fraud prevention)
• Contract performance
• Legal obligations

6. How We Share Information

We may share information with:

• Advertising platforms (Meta, TikTok, Google, programmatic networks)
• SMS carriers (Twilio, etc.)
• AI service providers
• Payment processors (Stripe)
• Analytics companies
• Contractors and service providers performing work on our behalf
• Legal authorities if required by law

We do not sell personal information.

7. Data Security

We utilize industry-leading security practices to protect your information:

However, no method of transmission or storage is 100% secure. You use the Services at your own risk.

For more information about our security practices, please visit our Security & Compliance page.

8. Cookie Consent & Your Choices

When you first visit our website, you will see a cookie consent banner that allows you to manage your tracking preferences:

• Accept All: Enables all analytics and marketing cookies
• Decline All: Disables non-essential tracking (essential cookies for basic functionality remain active)
• Customize: Choose which cookie categories to enable or disable

You can change your cookie preferences at any time by clicking the "Manage Cookie Preferences" link in our website footer.

Cookie Categories

9. Data Retention

We retain personal information only as long as necessary. Specific retention periods for tracking data:

Client-provided data is deleted upon termination of services or by request, unless legal retention applies.

10. Third-Party Services

We use third-party services that may independently collect data about you. These services have their own privacy policies governing their data collection practices:

Analytics Services

Audience Tracking & Retargeting

Customer Relationship Management

Advertising Platforms

• Meta (Facebook/Instagram): Advertising, conversion tracking, and custom audiences
• Google Ads: Paid search, display advertising, and remarketing
• TikTok: Video advertising and audience targeting

These third-party services may collect data independently according to their own policies. We encourage you to review their privacy policies to understand how they handle your information.

11. Children's Privacy & COPPA Service Provider Disclaimer

Platinum Media Marketing LLC does not operate any service directed toward children under 13 and does not knowingly collect personal information directly from children.

When we provide marketing services for clients who operate child-directed brands (e.g., "Santa Calls"), we serve solely as a service provider. The client company is fully responsible for COPPA compliance and parental verification.

We:

• Do not directly collect children's data
• Do not store children's data beyond what is required to fulfill client work
• Do not repurpose or sell children's data
• Delete any children's information at the client's instruction or if obtained improperly

12. Your Privacy Rights

We respect your rights regarding your personal information. Depending on your location, you may have the following rights:

Right to Opt-Out of Tracking

• Use our cookie consent banner to disable non-essential tracking
• Click "Manage Cookie Preferences" in our footer at any time
• Use browser privacy settings or extensions to block cookies
• Opt out of Google Analytics: Google Analytics Opt-out

Right to Access Your Data

You can request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format within 30 days.

Right to Delete Your Data

You may request that we delete your personal information. We will comply unless we are required to retain it for legal or contractual purposes.

Do Not Track Signals

We currently do not respond to "Do Not Track" (DNT) browser signals. However, you can manage your tracking preferences through our cookie consent banner and browser settings.

GDPR Rights (European Union Residents)

If you are a resident of the European Union, you have the following additional rights under the General Data Protection Regulation (GDPR):

• Right to Rectification: Request correction of inaccurate personal data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

• Right to Know: Request disclosure of what personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of your personal information (Note: We do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

California residents may also designate an authorized agent to make requests on their behalf.

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Continued use of the Services indicates acceptance of any updated version.

15. Contact Us